Honeybrie
Brand identity, website and digital launch support for a growing grazing business.
- Client
- Honeybrie
- Industry
- Charcuterie & Grazing
- Services
- Brand · Website · Digital launch
What we set out to achieve.
Elevate the brand beyond its early DIY look so the identity matches the quality of the product.
Give customers one professional place to browse, understand and book.
Introduce the new brand to existing and new audiences through a coordinated digital launch.
How the work came together.
Understand the brand & audience
Reviewed the existing DIY brand, the customer journey and how enquiries were being handled across DMs and messages to find what was holding the business back.
Define the creative direction
Set a warm, editorial direction designed to scale from social posts to packaging, and to feel cohesive wherever customers meet the brand.
Build the identity system
Created a full identity — logo, palette, typography and usage guidelines — then applied it consistently across every touchpoint.
Website & digital launch
Designed and built a website structured around browse, understand and book, supported by a launch content pack across social and email.
What was delivered.
Full brand identity system: logo, palette, typography and usage guidelines.
Marketing website with booking, menu and enquiry flows.
Launch content pack for social and email.
The outcome of the work.
A cohesive brand the team can confidently apply across every touchpoint.
A single, professional home for enquiries and bookings.
A launch-ready foundation to grow into new services and audiences.
Quantitative performance metrics replace these scope markers as soon as measured results are available for this project.