Achaara
Product branding, Shopify store and retail growth support for a meat pickle brand.
- Client
- Achaara
- Industry
- Food Product · Retail
- Services
- Brand · Shopify · Retail growth
What we set out to achieve.
Create a brand that stands out on shelf and online without losing its heritage feel.
Open a direct-to-consumer channel alongside ongoing retail conversations.
Give the founders clear positioning for stockists and buyers.
How the work came together.
Map the product & market
Explored the heritage story, on-shelf competition and the need for a direct-to-consumer channel running alongside retail.
Position for shelf and screen
Defined a brand direction that reads clearly in a retail environment and translates cleanly to digital.
Product & store identity
Created product branding and packaging direction, then built a Shopify store focused on storytelling, product education and clean checkout.
Retail-ready rollout
Produced retail-ready sales collateral and imagery direction tailored to buyers and stockists.
What was delivered.
Product brand identity and packaging direction.
Shopify storefront with product, story and support pages.
Retail-ready sales collateral and imagery direction.
The outcome of the work.
A confident brand presence across product, web and retail.
A working online store the team can update and grow.
Clearer positioning for stockist and retail conversations.
Quantitative performance metrics replace these scope markers as soon as measured results are available for this project.